Over many years simple SWOT Analysis has
achieved almost universal status and has contributed to the achievement of greater
situational understandings by many managers. Too often though, people are left with the
thought, "very interesting, but what do we do
with it now?" In addition they are never certain that they are using this
management technique as effectively as their competitors.
Dynamic SWOT Analysis strategically up-grades and refines
the basic process and moves
it
forward, out of analysis paralysis and onwards
and upwards through well defined diagnostic and need-to-learn events, to evolve vitally
important high quality value chain
business projects and learning programmes.
In today's dynamic knowledge advantage environment, managers need this
higher going forward, strategic need-to-learn perspective in order to
build their powers of good judgement and knowledge based leadership that are
essential if they are to manage well in the robust dynamics of
global businesses.
Dynamic SWOT Analysis Developer’s Guide provides
the professional manager with the know-how to project
manage the complete best practice process every step of the way.
It starts with raw shock analysis and
moves onwards
through group and individual activities such as reading the dashboard of development, determining the metrics
of pulse and threshold issues, decision analysis and prioritising swot attributes as a
basis for taking executive action and tactical project management.
The benefits of the DSA process to managers are
enormous, resulting in clear and precise situation diagnostics, in-depth understanding of
new learning needs in the context of career and organisational development, job enrichment and the acquisition of
high level transferable best practice management skills
for business excellence.
The Dynamic SWOT Analysis
project process enable real
managers, working on real development issues and problems to realise their full potential,
sharing knowledge and experience and learning from one another, in a
business-led environment. |
